Monthly Breakdown
| January 2026 |
| Impressions | 6,823 |
| Clicks | 530 |
| CTR | 7.77% |
| Spend | $1,217.46 |
| Avg. CPC | $2.30 |
| Conversions | 21.58 |
| Cost / Conv. | $56.41 |
| February 2026 |
| Impressions | 6,468 |
| Clicks | 493 |
| CTR | 7.62% |
| Spend | $1,210.72 |
| Avg. CPC | $2.46 |
| Conversions | 17.01 |
| Cost / Conv. | $71.20 |
Campaign Breakdown (Jan–Feb Combined)
| Campaign |
Impr. |
Clicks |
CTR |
Spend |
Conv. |
CPA |
| KCA_BlueBonnet |
5,084 |
473 |
9.30% |
$1,209.14 |
23.59 |
$51.27 |
| KCA_Mancuso |
4,127 |
282 |
6.83% |
$608.71 |
6.00 |
$101.45 |
| KCA_Perkins |
4,080 |
268 |
6.57% |
$610.33 |
9.00 |
$67.81 |
Key Insight: All three campaigns maintained strong click-through rates above 6.5%, reflecting healthy ad relevance across the board. KCA_BlueBonnet drove the highest conversion volume at 23.6, while KCA_Mancuso and KCA_Perkins contributed 6.0 and 9.0 respectively. Conversions were slightly lower in February (17.0) compared to January (21.6) with comparable spend across both months.
Age Range · Conversions
% of known-age conversions (30.59 total)
Gender · Spend & Conversions
| Female | $1,128 · 17.6 conv |
| Male | $852 · 13.0 conv |
| Undetermined | $448 · 8.0 conv |
Device · Spend & Conversions
| Mobile | $2,078 · 37.6 conv |
| Desktop | $329 · 1.0 conv |
| Tablet | $21 · 0.0 conv |
Demographics Insight: The 45–54 age bracket drove the highest conversion volume (37.9% of all known-age conversions), suggesting ClimaStor's core buyer is a mid-career homeowner. Female audiences outspent and out-converted male audiences, worth testing with gender-specific creative. Mobile accounts for 85.6% of spend and virtually all conversions — desktop performance was negligible, which may warrant a budget reallocation toward mobile-first bidding strategies.
1
Test Budget Allocation Across Campaigns
KCA_BlueBonnet drove the highest conversion volume over this period. Consider testing an increased budget allocation toward BlueBonnet to evaluate whether higher spend sustains or improves its conversion rate.
2
Implement Mobile-First Bid Strategy
With 85.6% of spend going to mobile and nearly all conversions coming from mobile users, applying a positive mobile bid adjustment (or switching to Target CPA with mobile signal weighting) could reduce wasted desktop spend.
3
Test Age-Targeted Creative for 45–54 Segment
The 45–54 age group converted at the highest rate. Creating ad copy and landing page messaging tailored to homeowners in this bracket (e.g., home comfort, long-term investment) could improve conversion rates further.
4
Explore Gender-Specific Creative Testing
Female audiences drove higher spend and 35% more conversions than male. A/B testing ad creative or landing pages tailored to female homeowners could meaningfully improve overall account performance.